Create Campaign

1. General Info

With AdsBridge you can create campaigns in three easy steps.

In order to create a new campaign, click on the “Create campaign” button.

1. Select a domain for all your traffic and campaigns to go through. You can use our system domain uses a CDN and geo-balancing) or add your own subdomain in the “Domains” section. To get detailed information about adding your own subdomain, visit the “Domain” section of the UserGuide;

2. Enter a name for your campaign.

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As you can see, these fields are marked with “*” and are mandatory. You will also see “?” signs. These are system hints that briefly describe the functions of the fields and any extra parameters that can be applied to them.

Now let’s move to the fields that are not required, but which can be quite useful for keeping your stats nicely organized later on.

For convenience, you can arrange your campaigns into groups. Click “+” symbol to create a new group, name it, and click the “Add Group” button to add it to the list. Otherwise, please select an already existing group from the drop-down list.

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Cost per visit – enter the cost you pay per visit on AdsBridge. This value will be used to calculate your costs for this campaign. If your traffic source can pass cost per visit, we will use the received value(visit “Traffic sources” section to get more information about passing parameters from the traffic source).

Turn “Hide Referrer” ON to substitute your referrer URL with one of our clean system domains and imitate a direct visit while actual users will be passed to your target site URL. Why hide your referrer URL? Some affiliate managers might give it to your competitors as well as sometimes you might not want the advertiser see the creatives you use. If that is your case, better hide it.

Meta refresh is a feature that allows you to blank a referrer. In browsers where the referrers cannot be blanked, the referrer will work the same way when the “Hide Referrer” option is enabled (ON).

Now let’s move on to “Campaign Tokens”.

Choose the traffic source from the drop-down list to fill in Tracking id, Cost and Tokens automatically. Please, note: if you choose traffic source from the drop-down list you won’t be able to edit it on the 1-st step of campaigns creating. To edit your traffic source, visit “Manage traffic sources” section.

If you haven’t created any traffic sources yet, visit the “Create traffic Source” section.

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You can also fill in the required fields manually. Just choose “Custom” option from the drop-down list.

What are tokens for? All tokens that you use in the “General Info” section (the 1st step of creating your campaign) are for creating unique URLs for your campaigns and to pass parameters from the traffic source to AdsBridge or to the target site.

Let’s review the setting up of tokens in details.

There are two fileds for each token: “Name” and “Value”. In the “Name” field enter the name of the parameter as you want it to appear in your campaign’s URL. For example, if I enter “country” in the filed “Name”, this parameter will be added to the campaign’s URL, and the link will look like:…?country=………

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In the “Value” field enter macros, taken from your traffic source in order to pass different values. Macros work as follows: when the user clicks on your campaign URL, he’s being redirected from the traffic source to your campaing at AdsBridge. At the moment of redirection these macros are being substituted by the traffic source with the corresponding values in order to pass them to your tracker or to the target site.

For example, if you use Exoclick, and want to pass the name of the country your traffic is coming from, enter the macros {country} in the “Value” field, so your campaign’s URL will look like:


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At the moment of redirection, if your traffic, for example, is coming from UK, the value {country} will be substituted to UK, so your link will look like this:


Please, note:

All the traffic sources have different macros, therefore find out in your traffic source’s documentation or from support which macros to use.

If you want your affiliate network to get parameters, passed from the traffic source, you should do the following:

– in the “Name” field enter the name of affiliate network parameter that can receive the value you want to pass;

– in the “Value” field enter the macro of the traffic source, that passes the needed value.

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Next to the “Name” and “Value” fields you can see the drop-down list in which you can choose the token type: primary or additional. Primary tokens are values you need to track and deliver to the AdsBridge system from your traffic source. These parameters will be displayed in the statistics section. Additional tokens are values that will be taken from the traffic source to transfer them to the target site. These parameters will not be logged by AdsBridge, they will only be transferred to the offer. You can use up to 6 primary tokens and as much additional tokens as your campaign requires.

Press “Continue” to proceed to the next step, and in the pop-up window choose “Save&Continue”.

2. Targeting Settings

The second step of creating a campaign is setting up targeting. Here you can set the redirect rules according to each particular segment of traffic which can be redirected to the correct path.

The main attributes for any path setup are the redirect rules, landing pages, and offers. This means that you are able to distribute traffic among multiple landers and offers based on multiple redirect rules.

First you have to set up the Default path. Default path is used to receive traffic that does not fall into any of the rules you set, therefore redirect rules are not available with Default Path.

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To set up a Default Path click the “Add landing page” button. A pop-up message with a list of availble landing pages for your account will appear. Use the filters to simplify the search selecting required criteria only. Opposite every landing page, you can find a preview icon, hovering over this with your cursor will preview the landing page.

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You can add several landing pages to the path at once and change the split settings for each of them.

In order to direct a user to the offer’s URL without having them visit the landing page, choose Direct Link. You can also split-test your landing pages against a direct funnel.

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Setting up multiple redirects is very easy. In the “Share” column you’ll need to specify the percentage split of your landing pages’ display. If you want  to set the share percentage for each landing page equally, press the “Share” title. You can also set share for each landing page manually. The only thing to keep in mind is that the sum of all values must be 100% in total.

Now, it’s time to add offers. Click the “Add offer” button. You will see a drop-down list and will be prompted to choose one of the following options: Create new offer; Select offers; Select assigned account’s offer.

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If you want to add a new offer to your campaign, press the “Create offer” button. You will see a pop-up message appear.

You’ll have to fill out mandatory fields such as “Name” and the “URL” that AdsBridge will deliver traffic to. Normally that would be the affiliate link generated in your affiliate network.

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Now let’s check out the optional fields below.

Campaign Tokens:
With the “Campaign Tokens” option ON, each time the user clicks the target URL, the Tokens you have previously specified in “General Info” for your current campaign will be attached to the URL.

Landing page Token:
With the “Landing page Token” option ON, each time the user clicks the target URL an additional token will be attached to the URL including the ID of the landing page the user has come from.
You can enter the token name yourself, or use a default token name instead.

Tracking Token:
Сheck the “Tracking Token” box to track conversions. The tracking token, with the unique click ID generated by our system, will be added to the end of your offer URL. The default name of the tracking token is tid. SUPER IMPORTANT! If you deliver traffic to your affiliate network, you’ll need to enter your network’s token. Change “tid” manually to the name of the token from your affiliate network that can pass dynamic parameters.  The unique click ID will be passed to your network in this parameter. If your network uses CAKE platform, place s2 (s3, s4, s5) in the field. If it uses HasOffers, place aff_sub2 (aff_sub3, aff_sub4, aff_sub5). If your network uses a custom platform, ask your AM for the token. To get the detailed information about tracking conversions, visit the “Tracking” section of our UserGuide.

Now enter the value of Payout. If this value won’t be returned in postback, for calculating your financial results, we will use the value from the “Payout” field.

After you fill out all the required fields, click the “Save” button. Your offer will be saved, and you will be redirected to the Targeting settings section.

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With AdsBridge, you can also add offers from your partner’s platforms. To do this, you’ll have to assign your AdsBridge account to the account of your partner’s platform (for detailed information visit “Usermenu” section).

If you’ve already assigned your partner’s platform account and want to add platform’s offer to the AdsBridge campaign, you’ll have to do the following: press “Add offer” and choose “Select partner’s platform offer”. Then the pop-up window will appear, in which you can select the required offer.

You will see all information about your offers the same as at your partner’s platform.

After you add offers from your partner’s platform, they will be copied to AdsBridge. So, when you unlink your partner’s platform from AdsBridge, these offers will be working in your AdsBridge campaigns.

You can turn off the Default path. However In this case, if the traffic will not meet the rules of your paths, the user will see a 404 error.

After you finish the Default Path setup, you can create as many paths with your own specific rules as you want. To get started, click the “Add new path” button. You will notice that the background is colored yellow, which means it is currently inactive. You can either activate it after you finish the setup or leave it inactive.

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You can also rename the Path by clicking the “Edit” icon next to it.

Each path you add can handle an unlimited number of rules. Click on the “Add rule” button and select the parameter you want your traffic filtered by from the drop down list.

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Select the required parameters for your traffic. These can be: traffic type, connection type, geolocation, browser, language, device, token, day of week and time of day.

Then select either the “is equal” or “is not equal to” parameter and choose the specific elements.

You can use several rules at a time. When using multiple rules within one path, keep in mind that they will only work if there’s a match for every value selected. Traffic that does not match at least one of your rules will go to your Default Path.

Adding Landing Pages and Offers to the Path you’ve created is exactly the same as in “Default Path” setup. Let’s add some landing pages and offers to the path.

When you’re satisfied with the Path setup, click the “Save” button to save the changes. If you’re done with the entire setup, please click the “Continue →” button.

3. Tracking

On the 3-rd step you can select different types of tracking pixels that can be used in order to track conversions.

What is a Tracking pixel? Briefly, it’s a beacon which notifies AdsBridge that a user has followed the link to the target site created in AdsBridge and converted. It is required for the purposes of statistics and leads calculation.

For tracking conversions in our system you can use several options: S2S postback URL, iFrame pixel, image pixel or Tracking script. You can also use 3-rd party pixels to pass conversions to your traffic source.

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Above tracking pixels you can see the info alerts. Press here to get the detailed instructions on setting them up in the pop-up window. Let’s review the setting up of each pixel in detail.

Server-to-server postback URL is the most secure and reliable method for counting conversions. Use the URL below to pass conversions from affiliate networks to our system. To get your postback links working you have to:

1. Include your affiliate network’s token into your offer’s URL. We will pass our “tid” parameter (unique click ID) in the indicated affiliate network parameter. To do this, check the box “Tracking token” when creating an offer and fill in the name of your affiliate network’s token, one that can pass dynamic parameters (for our “tid” parameter to be passed through it).

If your network uses the CAKE platform, place s2 (s3, s4, s5) in the field. If it uses HasOffers, place aff_sub2 (aff_sub3, aff_sub4, aff_sub5). If your network uses a custom platform, ask your affiliate manager for the correct token parameters.

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Please, note: When filling in tokens on the first step of campaign creation, make sure you do not use the same token you’ve entered in the field “Tracking token” (otherwise, the “tid” parameter might not be passed to your affiliate network and you won’t be able to track conversions).

2. Copy-paste the S2S postback URL to your affiliate network panel.

Replace YOUR NETWORK TOKEN text with the parameter you’ve entered in the “Tracking token” field. In this example, replace YOUR NETWORK TOKEN with #s2# if your affiliate network uses the CAKE platform  or {aff_sub2} if they use HasOffers one. Ask your affiliate manager for the relevant token if the network uses a custom platform.

Please, note: “#” signs before and after the s2 parameters are special symbols of the CAKE platform, allowing the platform to understand that s2 parameter at the end of postback URL must be substituted with the value, that came to this parameter. The characters are different for each affiliate network, therefore ask your network’s manager or support about them.

You can also postback the value of payout. To do this, add “&amt=” to the end of postback URL. After the “=” character enter your affiliate network’s parameter that can pass the value of payout to our system (for example, #price# in CAKE).

Thus, for CAKE platform your postback URL will look the following way:

If your affiliate network only supports client-side pixels, you can use a conversion pixel or script.

Iframe pixel is a pixel that is set as an iframe into a target page. It lights up when the conversion is complete. The HTTP Iframe pixel is the industry standard for tracking conversions.

The image pixel tracking protocol is usually used for offers in other tracking systems that do not support other tracking methods. Image pixels use the same methods for tracking conversions as the iFrame pixel.

The tracking script or the Javascript pixel is particularly helpful when you need to fire several pixels individually as opposed to all at one time. This pixel has all the same postback capabilities as an Iframe pixel.

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If the parameter for passing our “tid” is missing, tracking pixel will work anyway, as it stores the “tid” value in the cookie.

Please, note: as tracking pixels are cookie-based you have to use the same domain for the tracking pixel as your campaign uses in order for cookies to work correctly. Therefore, when you change the domain for your campaign you’ll have to change the domain for tracking pixels placed on your affiliate network or on a “Thank you” page. Otherwise you won’t be able to track conversions.

If you want to pass conversions to the traffic source, or to the partner’s platform tracker use 3-rd party pixel.

If you use a previously created traffic source in your campaign, and you specified Tracking ID and Postback URL when creating this traffic source, the ready-to-use link will be automatically pasted to the “S2S postback URL” field. For manual setup of 3-rd party pixel you’ll have to:

1. Enter the name and value of the token which will receive the unique tracking ID from your traffic source on the 1-st step of campaign creation. Choose the token type “Additional”.

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2. Enter the name of this token in the “Tracking token” field on the 3-rd step of campaign creation (the name must be the same, as on the 1-st step).

3. Add the name and value of the token that receives the unique tracking ID, at the end of the postback, in the format guid=… After the “=” sign enter this name in the <> brackets.

4. If you want to pass the value of payout, enter the name of the parameter that can pass the value of payout to your traffic source in the “Lead value parameter name” field. You don’t need to add this parameter in the S2S postback URL as iit will be added automatically.

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If you set up a 3-rd party pixel there’s no need to add a partner’s S2S Pixel at the target site. AdsBridge will automatically fire the partner’s pixel right after the AdsBridge pixel on the target site.

4. Notifications

The last step of creating your campaign is the setting up of notifications. It’s not a necessary step, and you can skip it by clicking the “Finish” button. Setting up notifications will help you to monitor the campaign’s workflow. They can be set as either an alarm beacon or as a notifier.

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Setting up is quite easy. First you create a rule, give it a name, and then confirm this action. If you make a mistake during the process or want to rename the rule, click the Edit button, make the necessary changes, and confirm them.

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The next column is “Status”. There you can choose an active or inactive state for the rule. Your rule will be inactive by default . You can activate it after setting up conditions for the rule.

Next you have to choose whether the notifications will be delivered to your e-mail or via SMS. If you uncheck all the checkboxes, you won’t receive notifications, but they will be shown in the Notification Logs.

After choosing the way to receive notifications, you have to choose the period for which the rule will be checked over. You can select to check your rule every hour/day/week/month.

Then you have to set up the conditions for when the rule sends you a notification. Add the condition by clicking the “Add condition” button. Then you can set up the conditions for a certain notification to be triggered.

Let’s follow the setup in detail:

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In the first field – Metric, you should select one of the metrics: Visits, Clicks, Leads, EPV, EPC
Add the If condition: more or equal, less or equal, more, less, equal.
Value: Enter the value you are interested in.

For example, if the total number of visits in the campaign is over 100 per hour, you’ll get a notification on your e-mail or via the SMS (depending on what you’ve chosen when setting up the rule).

Click the “Save & Close” button when you finish setup. If you want to add another condition, click the “Save & Add new condition” button and continue your setup.

After you’ve set up conditions for your rule, change it’s status to “Active”. From this moment the rule conditions will be checked every hour(or day, week, month – depending on which period you’ve specified).

Pay attention to the following points:

1. Notifications will not be sent to you every hour(day, week, month), but when the state of rule is changed. That means, the logic of notifications is the following: the fulfillment of the rule will be checked once an hour(day, week, month). When the conditions of the rule are met, you will be notified that the rule is activated. If the conditions continue to be met in subsequent periods, you won’t receive any notifications. If for some period the conditions will not be met, you will be notified, that the rule is deactivated.

2. There is a logical connector “and” between the conditions of the rule. This means that the rule will be activated if ALL of its conditions are met at the same time.

Click “Finish” to finish your campaign’s setup.

To get more detailed information or answers to the questions that may appear during the workflow, you can always use our hints, which are displayed on each of our pages, read our FAQ or contact our support service.